Apple

Its purpose was never to “make computers or phones” but to “challenge the status quo and think differently.”

That vision is reflected in everything it does: its products, minimalist design, communication, and user experience. People don’t buy an iPhone for its technical features, but because it represents innovation, simplicity, and creative rebellion.

Patagonia

Its why is clear: “We’re in business to save our home planet.”
That philosophy guides every decision, from using recycled materials to creating campaigns that promote repairing clothes instead of buying new ones.
The result is a global community that shares values of environmental activism and responsible consumption.

Dove

Its purpose goes beyond personal care.
For years, it has worked to “help the next generation develop a positive self-image.”
Each campaign, such as Real Beauty or the Self-Esteem Project, promotes self-confidence, inclusion, and authenticity, creating an emotional connection with millions of people.

Corona

In recent years, it has focused on the purpose of “protecting our beaches and oceans.”
Through campaigns such as Protect Paradise, it has positioned itself as a brand that stands for nature and Latin identity.